{"id":10424,"date":"2025-10-13T07:00:52","date_gmt":"2025-10-13T05:00:52","guid":{"rendered":"https:\/\/totenart.com\/noticias\/?p=10424"},"modified":"2025-10-13T07:22:49","modified_gmt":"2025-10-13T05:22:49","slug":"dali-y-la-historia-del-logo-de-chupa-chups","status":"publish","type":"post","link":"https:\/\/totenart.com\/noticias\/dali-y-la-historia-del-logo-de-chupa-chups\/","title":{"rendered":"Dal\u00ed y el logo de Chupa Chups"},"content":{"rendered":"<p>Hoy te traemos una historia muuuy dulce&#8230; <strong>\u00bfSab\u00edas que uno de los logotipos m\u00e1s conocidos de la historia fue creado por Salvador Dal\u00ed?\u00a0<\/strong>Efectivamente, hoy te contamos como el artista surrealista lleg\u00f3 a dise\u00f1ar el logo de Chupa Chups!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQuien_invento_el_Chupa_Chups\"><\/span>\u00bfQui\u00e9n invent\u00f3 el Chupa Chups?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Enric Bernat pertenec\u00eda a una familia de pasteleros, con la que trabaj\u00f3 hasta 1950, el a\u00f1o en el que fund\u00f3 su propia empresa \u00abProductos Bernat\u00bb. Un d\u00eda, <strong>Bernat observ\u00f3 como los ni\u00f1os se manchaban al comer caramelos<\/strong> y acababan discutiendo con sus padres.\u00a0Al ex pastelero se le ocurri\u00f3 a\u00f1adir un palo a esos caramelos y fue una idea revolucionaria. De esta forma, el creador de los \u00abcaramelos en palo\u00bb invent\u00f3 los caramelos \u00abGol\u00bb que pasaron a llamarse \u00abChups\u00bb y posteriormente, en 1961, \u00abChupa Chups\u00bb.<\/p>\n<div id=\"attachment_10430\" style=\"width: 529px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10430\" class=\"wp-image-10430\" src=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/logotipo-totenart.antiguo-300x224.jpg\" alt=\"totenart-chupa-chups\" width=\"519\" height=\"387\" srcset=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/logotipo-totenart.antiguo-300x224.jpg 300w, https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/logotipo-totenart.antiguo.jpg 316w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><p id=\"caption-attachment-10430\" class=\"wp-caption-text\">Logo Chupa Chups<\/p><\/div>\n<p style=\"text-align: left;\">Cuando Bernat invirti\u00f3 en este proyecto tom\u00f3 la decisi\u00f3n de hacerse con todas las patentes similares. As\u00ed asegur\u00f3 que su proyecto triunfara y descartaba cualquier competencia. Eric Bernat dise\u00f1\u00f3 un logotipo para su obra pero cuando el <a href=\"https:\/\/chupachups.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chupa Chups<\/a> empez\u00f3 a triunfar decidi\u00f3 contratar a un artista de categor\u00eda. Fue as\u00ed como<strong> contrat\u00f3 a Salvador Dal\u00ed para dise\u00f1ar el logotipo del caramelo que todos conocemos:<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dali_y_Chupa_Chups\"><\/span>Dal\u00ed y Chupa Chups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En 1968 Eric Bernat se traslad\u00f3 a Figueres, lugar de residencia del artista surrealista, para encargar el dise\u00f1o<strong>. As\u00ed fue como Salvador Dal\u00ed hizo su aportaci\u00f3n al logo de Chupa Chups:<\/strong><\/p>\n<div id=\"attachment_10428\" style=\"width: 361px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10428\" class=\"wp-image-10428\" src=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/logotipo-chupa-chups-300x294.jpg\" alt=\"totenart-chupa-chups-dali\" width=\"351\" height=\"344\" srcset=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/logotipo-chupa-chups-300x294.jpg 300w, https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/logotipo-chupa-chups-768x752.jpg 768w, https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/logotipo-chupa-chups.jpg 992w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><p id=\"caption-attachment-10428\" class=\"wp-caption-text\">Redise\u00f1o realizado por Salvador Dal\u00ed en 1969<\/p><\/div>\n<p>Entre los cambios que Dal\u00ed instaur\u00f3 en el logotipo de Chupa Chups encontramos:<\/p>\n<ul>\n<li>El color de la tipograf\u00eda: Dal\u00ed igual\u00f3 el color de la tipograf\u00eda, dej\u00e1ndola toda en el mismo tono rojo.<\/li>\n<li>La margarita que la rodea: Al a\u00f1adir una margarita al rededor de la tipograf\u00eda delimit\u00f3 el logotipo.<\/li>\n<li>Los colores: Contra el fondo blanco, el surrealista a\u00f1adi\u00f3 al logotipo un fondo amarillo.<\/li>\n<\/ul>\n<p>Por \u00faltimo y, tal vez lo m\u00e1s importante, Dal\u00ed pidi\u00f3 que el logotipo se situase en la parte superior del Chupa Chups y no en el lateraal. <strong>As\u00ed el logotipo se pod\u00eda ver completo y se convertir\u00eda en un elemento caracter\u00edstico<\/strong> \u00bfParece que lo consigui\u00f3, verdad?<\/p>\n<p>Seg\u00fan cuenta la propia p\u00e1gina web de Chupa Chups, el artista solo tard\u00f3 una hora en realizar el dise\u00f1o sobre una servilleta de papel.<\/p>\n<blockquote><p>\u00abComo era de esperar, el peculiar artista surrealista se apart\u00f3 de lo convencioanl y dise\u00f1\u00f3 el logo de la margarita en una servilleta de papel. S\u00ed, s\u00ed, como lo lees. Y en un plis plas, cre\u00f3 uno de los logos m\u00e1s emblem\u00e1ticos de todos los tiempos.<\/p><\/blockquote>\n<p>El logotipo ha cambiado durante los a\u00f1os pero est\u00e1 claro que la esencia de Dal\u00ed sigue presente, verdad?<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10440 size-medium\" src=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/1970chhupachus-300x300.jpg\" alt=\"totenart-logo-chupa-chups\" width=\"300\" height=\"300\" srcset=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/1970chhupachus-300x300.jpg 300w, https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/1970chhupachus-150x150.jpg 150w, https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/1970chhupachus.jpg 319w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10442 size-medium\" src=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/Chupa-chups_logo-300x296.png\" alt=\"totenart-chupa-chups\" width=\"300\" height=\"296\" srcset=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/Chupa-chups_logo-300x296.png 300w, https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/Chupa-chups_logo-768x758.png 768w, https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/Chupa-chups_logo-1024x1010.png 1024w, https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2019\/09\/Chupa-chups_logo.png 1038w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center>\u00bfSab\u00edas esta curiosidad sobre Salvador Dal\u00ed? \u00bfConoces alg\u00fan <em>Logo Chupa Chups<\/em>m\u00e1s con una buena historia? Esperamos tus comentarios artista y, <strong>si te ha parecido interesante, no dudes en compartir en tus redes sociales:<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/totenart.com\/noticias\/dali-y-la-historia-del-logo-de-chupa-chups\/#%C2%BFQuien_invento_el_Chupa_Chups\" >\u00bfQui\u00e9n invent\u00f3 el Chupa Chups?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/totenart.com\/noticias\/dali-y-la-historia-del-logo-de-chupa-chups\/#Dali_y_Chupa_Chups\" >Dal\u00ed y Chupa Chups<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hoy te traemos una historia muuuy dulce&#8230; \u00bfSab\u00edas que uno de los logotipos m\u00e1s conocidos de la historia fue creado por Salvador Dal\u00ed?\u00a0Efectivamente, hoy te contamos como el artista surrealista lleg\u00f3 a dise\u00f1ar el logo de Chupa Chups! \u00bfQui\u00e9n invent\u00f3 el Chupa Chups? Enric Bernat pertenec\u00eda a una familia de pasteleros, con la que trabaj\u00f3 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":20461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[51,1415,1414,255],"class_list":["post-10424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artista-destacado","category-formacion","tag-diseno","tag-logo","tag-logotipo","tag-salvador-dali"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dal\u00ed y el logo de Chupa Chups - Noticias de Arte Totenart<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qui\u00e9n dise\u00f1\u00f3 el logo de Chupa Chups? 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