{"id":1858,"date":"2014-10-20T10:04:34","date_gmt":"2014-10-20T08:04:34","guid":{"rendered":"http:\/\/totenart.com\/noticias\/?p=1858"},"modified":"2014-10-20T10:04:34","modified_gmt":"2014-10-20T08:04:34","slug":"arte-subterraneo-el-poder-de-la-publicidad","status":"publish","type":"post","link":"https:\/\/totenart.com\/noticias\/arte-subterraneo-el-poder-de-la-publicidad\/","title":{"rendered":"Arte subterr\u00e1neo, el poder de la publicidad"},"content":{"rendered":"<p>La publicidad es la comunicaci\u00f3n que intenta aumentar el consumo de un producto o servicio. Hoy en d\u00eda, pr\u00e1cticamente, se podr\u00eda considerar una rama m\u00e1s del Arte. El Museo ruso <a href=\"http:\/\/saatchi.ru\/en-ru\/?utm_source=Noticias&amp;utm_medium=Post&amp;utm_campaign=Arte-subterraneo-el-poder-de-la-publicidad\" target=\"_blank\">Saatchi&amp;Saatchi<\/a> ha sabido crear una maravillosa campa\u00f1a de publicidad que no deja indiferente a quien la consume.<\/p>\n<p>A trav\u00e9s de tres de los edificios m\u00e1s importantes de <strong>Mosc\u00fa<\/strong>, el <strong>Museo Estatal de Arquitectura<\/strong>\u00a0ha llamado la atenci\u00f3n de medio mundo para atraer m\u00e1s p\u00fablico visitante.<\/p>\n<p><a href=\"http:\/\/totenart.com\/noticias\/wp-content\/uploads\/2014\/07\/belowthesurface.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2509\" src=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2014\/07\/belowthesurface.png\" alt=\"belowthesurface-saatchi&amp;saatchi-museo-Rusia-arte-subterr\u00e1neo-noticias-totenart\" width=\"640\" height=\"482\" srcset=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2014\/07\/belowthesurface.png 640w, https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2014\/07\/belowthesurface-300x225.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h1>\u0423\u0437\u043d\u0430\u0439 \u043f\u043e\u043b\u043d\u0443\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e \/ Discover the full story<\/h1>\n<p>Bajo el lema <strong>\u00abBelow The Surface\u00bb (Debajo de la superficie)<\/strong>, el Saatchi&amp;Saatchi nos invita a <strong>\u00abDiscover the full story\u00bb (Descubrir la historia completa)<\/strong>. \u00a0Los edificios escogidos son los edificios m\u00e1s caracter\u00edsticos de la ciudad, como la Universidad Lomonosov, la Catedral de San Basilio en la Plaza Roja y el Teatro Bolsh\u00f3i.<\/p>\n<p>El mensaje que quieren trasmitir los artistas que han creado \u00e9stas im\u00e1genes es que hay algo m\u00e1s all\u00e1 de la fachada por la que se conocen los edificios, la arquitectura de las ciudades esconde toda una historia, aunque lo que se conoce es tan s\u00f3lo la punta del iceberg. Han sabido trasladar la belleza de los edificios a un supuesto arte subterr\u00e1neo que vive en lo m\u00e1s profundo de la ciudad de Mosc\u00fa, una bonita representaci\u00f3n que invita a reflexionar sobre qu\u00e9 hay m\u00e1s all\u00e1 de la propia fachada.<\/p>\n<p><a href=\"http:\/\/totenart.com\/noticias\/wp-content\/uploads\/2014\/07\/belowthesurface2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2510\" src=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2014\/07\/belowthesurface2.jpg\" alt=\"belowthesurface-saatchi&amp;saatchi-museo-Rusia-arte-subterr\u00e1neo-arquitectura-noticias-totenart\" width=\"640\" height=\"960\" srcset=\"https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2014\/07\/belowthesurface2.jpg 640w, https:\/\/totenart.com\/noticias\/wp-content\/uploads\/2014\/07\/belowthesurface2-200x300.jpg 200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>\u00bfOs atrev\u00e9is a pensar c\u00f3mo ser\u00edan los edificios m\u00e1s importantes de vuestra ciudad si siguieran el modelo de \u00e9stas im\u00e1genes?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad es la comunicaci\u00f3n que intenta aumentar el consumo de un producto o servicio. Hoy en d\u00eda, pr\u00e1cticamente, se podr\u00eda considerar una rama m\u00e1s del Arte. El Museo ruso Saatchi&amp;Saatchi ha sabido crear una maravillosa campa\u00f1a de publicidad que no deja indiferente a quien la consume. A trav\u00e9s de tres de los edificios m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[167,169,166,168,165],"class_list":["post-1858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-totenart","tag-arquitectura","tag-moscu","tag-museo","tag-rusia","tag-saatchisaatchi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arte subterr\u00e1neo, el poder de la publicidad  - Noticias de Arte Totenart<\/title>\n<meta name=\"description\" content=\"Imaginaci\u00f3n en la publicidad del Museo Saatchi&amp;Saatchi de Mosc\u00fa. 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